What is Analytics Platform?

Analytics Platform is a privacy-friendly web analytics tool that helps you understand your website traffic without compromising user privacy. It provides real-time insights, page views, referrers, and more — all without cookies.

How does Analytics Platform work?

Add one line of HTML to your website. The script this deployment serves is 6,642 bytes, 2,539 gzipped. It collects page view data, referrer information and device statistics, it writes no cookie, and it posts only to this origin — never to Google.

Is Analytics Platform a Google Analytics alternative?

Yes! Analytics Platform is designed as a privacy-first alternative to Google Analytics. It provides essential metrics like page views, unique visitors, referrers, and geography — without the complexity or privacy concerns of GA.

Is Analytics Platform free?

Analytics Platform offers a generous free tier for small websites. You can track your sites without any cost. Premium plans are available for higher traffic volumes and advanced features.

What does Analytics Platform store about a visitor?

The mechanism, in full: the tracker writes no cookie and sends nothing to Google. A visitor IP is read on the request to resolve an approximate location and is never written to the pageview record — there is no IP column. The tracker does write one first-party localStorage id, created once and never rotated, which is what makes a second visit the same visitor; being first-party, it is not readable on any other site. We describe that mechanism and stop there rather than drawing a legal conclusion from it.

Revenue

E-commerce reporting built on the revenue events sent by the tracker. All monetary amounts are integers in the smallest currency unit (cents).

4 endpoints, all relative to https://analytics.appfor.you. Shared rules live in Conventions, Rate limits and Error codes.

Revenue summary

GET/api/v2/sites/{siteId}/revenuescope: read

Counts revenue events of type `purchase`, `subscription` and `one_time`. Refunds are summed separately and subtracted to produce `netRevenue`. `conversionRate` is orders divided by unique pageview sessions in the same window, as a percentage rounded to 2 decimals.

All amounts are integers in the smallest currency unit (cents), exactly as stored by the tracker.

Path parameters

siteId

string

The Mongo _id returned as `siteId` by GET /api/v2/sites, or the public `trackingId` embedded in the tracking snippet. Both are accepted everywhere.

Query parameters

Name	Type	Description
range	string	Relative window: `today`, `7d`, `30d`, `90d`, `6m` or `12m`. Default `30d`. Ignored when both `from` and `to` are supplied.
from	string (YYYY-MM-DD)	Explicit window start (inclusive), from `T00:00:00.000Z` on that day. Supply together with `to` to override `range`. An unparseable value, a window that ends before it starts, or a window that starts in the future returns 400.
to	string (YYYY-MM-DD)	Explicit window end (inclusive) — the WHOLE day, through `T23:59:59.999Z`, clamped to now when it is in the future. `from=X&to=X` is therefore a full 24-hour day. Supply together with `from` to override `range`. An unparseable value, a window that ends before it starts, or a window that starts in the future returns 400.

Example request

curl -H "Authorization: Bearer $ANALYTICS_API_KEY" \
  "https://analytics.appfor.you/api/v2/sites/6507f1f77bcf86cd799439011/revenue?range=30d"

Example response

{
  "range": {
    "since": "2025-02-19T00:00:00.000Z",
    "until": "2025-03-21T00:00:00.000Z"
  },
  "totalRevenue": 1284500,
  "netRevenue": 1230500,
  "orderCount": 143,
  "avgOrderValue": 8983,
  "conversionRate": 2.41,
  "refundTotal": 54000,
  "totalSessions": 5934,
  "trend": [
    { "date": "2025-03-20", "revenue": 42900, "orders": 5 },
    { "date": "2025-03-21", "revenue": 51200, "orders": 6 }
  ]
}

Revenue by source

GET/api/v2/sites/{siteId}/revenue/sourcesscope: read

Source falls back utm_source → referrer → `(direct)`; medium falls back to `(none)`. Sorted by revenue descending.

Path parameters

siteId

string

The Mongo _id returned as `siteId` by GET /api/v2/sites, or the public `trackingId` embedded in the tracking snippet. Both are accepted everywhere.

Query parameters

Name	Type	Description
range	string	Relative window: `today`, `7d`, `30d`, `90d`, `6m` or `12m`. Default `30d`. Ignored when both `from` and `to` are supplied.
from	string (YYYY-MM-DD)	Explicit window start (inclusive), from `T00:00:00.000Z` on that day. Supply together with `to` to override `range`. An unparseable value, a window that ends before it starts, or a window that starts in the future returns 400.
to	string (YYYY-MM-DD)	Explicit window end (inclusive) — the WHOLE day, through `T23:59:59.999Z`, clamped to now when it is in the future. `from=X&to=X` is therefore a full 24-hour day. Supply together with `from` to override `range`. An unparseable value, a window that ends before it starts, or a window that starts in the future returns 400.
limit	integer	Rows to return. Default 50, minimum 1, maximum 500.
offset	integer	Rows to skip, for paging. Default 0.

Example request

curl -H "Authorization: Bearer $ANALYTICS_API_KEY" \
  "https://analytics.appfor.you/api/v2/sites/6507f1f77bcf86cd799439011/revenue/sources?range=30d&limit=10"

Example response

{
  "range": {
    "since": "2025-02-19T00:00:00.000Z",
    "until": "2025-03-21T00:00:00.000Z"
  },
  "sources": [
    {
      "source": "google",
      "medium": "cpc",
      "revenue": 482300,
      "orders": 51,
      "sessions": 1204,
      "avgOrderValue": 9457
    }
  ],
  "limit": 10,
  "offset": 0
}

Revenue by campaign

GET/api/v2/sites/{siteId}/revenue/campaignsscope: read

Only revenue events that carry a `utm_campaign` are included. `conversionRate` here is orders divided by sessions within the campaign group, rounded to 1 decimal. Sorted by revenue descending.

Path parameters

siteId

string

The Mongo _id returned as `siteId` by GET /api/v2/sites, or the public `trackingId` embedded in the tracking snippet. Both are accepted everywhere.

Query parameters

Name	Type	Description
range	string	Relative window: `today`, `7d`, `30d`, `90d`, `6m` or `12m`. Default `30d`. Ignored when both `from` and `to` are supplied.
from	string (YYYY-MM-DD)	Explicit window start (inclusive), from `T00:00:00.000Z` on that day. Supply together with `to` to override `range`. An unparseable value, a window that ends before it starts, or a window that starts in the future returns 400.
to	string (YYYY-MM-DD)	Explicit window end (inclusive) — the WHOLE day, through `T23:59:59.999Z`, clamped to now when it is in the future. `from=X&to=X` is therefore a full 24-hour day. Supply together with `from` to override `range`. An unparseable value, a window that ends before it starts, or a window that starts in the future returns 400.
limit	integer	Rows to return. Default 50, minimum 1, maximum 500.
offset	integer	Rows to skip, for paging. Default 0.

Example request

curl -H "Authorization: Bearer $ANALYTICS_API_KEY" \
  "https://analytics.appfor.you/api/v2/sites/6507f1f77bcf86cd799439011/revenue/campaigns?range=30d"

Example response

{
  "range": {
    "since": "2025-02-19T00:00:00.000Z",
    "until": "2025-03-21T00:00:00.000Z"
  },
  "campaigns": [
    {
      "campaign": "spring_sale",
      "source": "google",
      "medium": "cpc",
      "revenue": 302400,
      "orders": 33,
      "sessions": 812,
      "avgOrderValue": 9163,
      "conversionRate": 4.1
    }
  ],
  "limit": 50,
  "offset": 0
}

Revenue by product

GET/api/v2/sites/{siteId}/revenue/productsscope: read

Only revenue events that carry a `productName` are included; category falls back to `(uncategorized)`. `avgPrice` is revenue divided by quantity. Sorted by revenue descending — this is the best-seller report.

Path parameters

siteId

string

The Mongo _id returned as `siteId` by GET /api/v2/sites, or the public `trackingId` embedded in the tracking snippet. Both are accepted everywhere.

Query parameters

Name	Type	Description
range	string	Relative window: `today`, `7d`, `30d`, `90d`, `6m` or `12m`. Default `30d`. Ignored when both `from` and `to` are supplied.
from	string (YYYY-MM-DD)	Explicit window start (inclusive), from `T00:00:00.000Z` on that day. Supply together with `to` to override `range`. An unparseable value, a window that ends before it starts, or a window that starts in the future returns 400.
to	string (YYYY-MM-DD)	Explicit window end (inclusive) — the WHOLE day, through `T23:59:59.999Z`, clamped to now when it is in the future. `from=X&to=X` is therefore a full 24-hour day. Supply together with `from` to override `range`. An unparseable value, a window that ends before it starts, or a window that starts in the future returns 400.
limit	integer	Rows to return. Default 50, minimum 1, maximum 500.
offset	integer	Rows to skip, for paging. Default 0.

Example request

curl -H "Authorization: Bearer $ANALYTICS_API_KEY" \
  "https://analytics.appfor.you/api/v2/sites/6507f1f77bcf86cd799439011/revenue/products?range=90d&limit=20"

Example response

{
  "range": {
    "since": "2024-12-21T00:00:00.000Z",
    "until": "2025-03-21T00:00:00.000Z"
  },
  "products": [
    {
      "name": "Pro annual plan",
      "category": "subscriptions",
      "revenue": 780000,
      "quantity": 65,
      "orders": 65,
      "avgPrice": 12000
    }
  ],
  "limit": 20,
  "offset": 0
}